Putting our Members First: User Experience Shaping the Future of Achieve
In this blog post, I discussed how UX Research was integral to crafting intuitive, human-centered digital service & product experiences at Achieve. I highlighted the team’s significant role in expanding and utilizing user feedback to enhance our product development process for 0-1, 1-10, and 10-100 stage products and businesses under Achieve. This led to notable advancements across the enterprise, including the successful launch of the Achieve brand, a unified member experience, the launch of two apps GOOD & MoLO, and the validation of the value-market fit of new products and business. We invited and involved passionate individuals from across the company to join our efforts in refining and enhancing our user experiences to better meet our members' financial needs.
“The heart and the dollar are integral to our Company’s mission. We empower everyday people to improve their financial future (the dollar) while putting them at the forefront of everything we do with empathetic support (the heart).
Our User Experience (UX) Research Team ensures that we are building intuitive, human-centered digital experiences that don’t just check a box, they actually meet the needs of our members and keep them engaged. ”
